September
2008
In the fall of 2007 q media worked with
BNN’s Andrew Reddick
on an interesting experiment – a series of ten two-minute
commercials for E*Trade under the banner E*Tutorial. Unlike
most commercials, these spots go into the details, explaining
E*Trade’s powerful trading and analytic tools. The
commercials demonstrate to viewers how they can trade stocks,
bonds and options - easily and comfortably on their own
computer.
The spots feature host Nicole Sherrod in
a virtual E*Trade page, where she literally walks viewers through
the E*Trade Website.
Was it a success? E*Trade reprised
the series in the Fall of 2008, with q media re-editing the
spots to incorporate new branding and producing two new commercials
featuring Lori Belanger.
Designer and Editor Matthew Bennett worked to build these compelling
spots.
Click
here for a video sample...
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